Creative Brief

Hosting account user name and password are required to allow us to upload and configure files/ databases as needed for your website. You can always change the password after the website has launched.

In the space provided, briefly describe what your company does.

In the space provided, please list at least 5 descriptive terms that reflect your company. Please indicate the order of relevance/importance.

Using the space provided, please list the top 10 products / services you offer or provide.

Using the space provided, please identify your most direct competitors, including their names, website address and the descriptive terms you feel best describes their company.

Using the space provided, tell us why you, your products or your services are better than your competitors'. This would include online and offline competitors.

Using the space provided, please describe why you think people will want to visit your website. What do you think they are seeking? Why would they come back again? Why would they refer others?

Using the space provided, please identify 5 websites that you like, including the URL. What do you like? What would you improve?

Using the space provided, please identify up to 5 websites that you dislike, including the URL. What do you not like? What redeeming qualities do they offer?

Using the space provided, please describe your target audience (age, education, economic and social status, etc.)

Using the space provided, please describe your secondary audience. In other words, what other types of visitors would you expect to visit your website, outside the target audience?

Using the space provided, please describe how technically savvy you expect your average website visitor to be?

Using the space provided, please describe any anticipated special needs your average website visitor may have (i.e. eyesight, language, mobility, reading levels, etc.)

Using the space provided, please describe what actions you want your audience to do when they get to your website? What should they accomplish on your website?

Using the space provided, please describe the overall goals of the website in terms of your company goals. How should it help your business?

Using the space provided, describe what your goals are in terms of website popularity? How will you define the success of this popularity?

Using the space provided, describe your goals in regards to search engine placement. What type of strategy and/or rankings are you seeking (i.e. organic, pay per click)?

Using the space provided, please describe any definite ideas, items, features, ect that you DO NOT want to be used on your website (i.e. Flash, splash page, the color pink.)

Using the space provided, please describe any other details that you feel should be addressed, or you feel might be beneficial in the development of your website. Anything goes…

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