Branding | Web Development Services by Ed Nailor
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Observation: Ask to Save

Today I closed a business checking account. In truth, I was not looking forward to it. I was not looking forward to the questions, having to explain to them that I wasn’t happy with the lack of services offered and the inconvenience of actually banking there. But, it had to be done, so I went in and ask to speak to someone about closing my account. To my surprise, closing an account with this bank was very easy. There were no questions, no hesitation… nothing. It was as if they had been expecting me to show up and close the account, and already knew my mind was made up. How in the world...
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Brand Messaging Does Matter

You have a great product. Your product offers a great benefit to your clients and is something that will make them enjoy life more. You are the expert in what you do and all you need to do is let everyone around you know. So how do you get the message out? Brand Messaging Matters! Many companies are relying on group coupon based marketing, with websites such as Groupon and Living Social. These are great ways to get your name, product and services out in front of a large number of people. All you have to do is craft a special offer to your prospective clients, write some compelling copy as to why they...
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